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Building Quality Content To Thrive in Local Church SEO should be at the heart of every SEO campaign you launch for your Church or ministry.
“E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.” - Hyung-Jin Kim, VP of Search, Google
When building out good quality content for your website, you need to focus on your users. Many times people who do SEO for churches, focus on what Google wants, and Google repeatedly says that you are to focus on what your users want and what will be useful, helpful to your users.
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And this is one of the reasons why the helpful content update was released.
We know it's now a part of the core algorithm, but it was released to help in terms of giving people helpful and reliable, people-focused content, and this is what Google wants for you to focus on.
If you read the search quality raters guidelines, you will realize that they focus heavily on E-E-A-T, which means experience, expertise, authoritativeness and trustworthiness.
So when it comes to your content, you are to write with E-E-A-T in mind.
- Make sure that you have your sources linked to in your articles.
- Make sure that you use bold tags and headline tags and make it easy for your reader to peruse your website.
- Make sure that you have internal links towards other pages of your website, so that if people want to go to those pages to get more information and to learn more they can do so.
- Also ensure that you are writing deeply, meaning you're covering the topic from many different directions on different pages of your website, therefore showing your expertise in the area.
- And of course, you need to be linked to by people who are trusted authorities in your field or niche.
And these are the things that will help Google identify quality signals with regards to your website and rank your Church or ministry's website, higher.
